adidas Originals /Stan Smith: Some People Think I Am A Shoe!
Together with Johannes Leonardo and Evrgn Labs, we produced one-of-a-kind handmade tote bags featuring pages of the book Some People Think I Am A Shoe! printed directly on the canvas. The tote housed the book, a pair of Stan Smith shoes, and a limited ceramic shoe by artist Didi Rojas, and was distributed to select guests at the book launch.
Smirnoff Ice: Cremsiffino
For the 2019 White Elephant season of holiday gift giving, 72 and Sunny created a line of “luxury appliances” in beautifully designed boxes that surprised recipients with a Smirnoff Ice. We partnered with Giftagram, enabling gift-givers to send this directly to recipients with a few clicks. A holiday gift idea that made everyone smile, and perfectly expressed the mischievous and fun personality of the brand.
adidas': World Cup 2018
Partnering with adidas and artist Geoff Gouveia, Johannes Leonardo concepted a gift of custom hand-painted cleats for future soccer stars in celebration of the 2018 World Cup. We created a specially designed and intricately printed box to hold the cleats and a print by the artist.